Use These 5 Simple Tips to Create a Content Marketing Strategy that Attracts Clients
Do you find yourself stumped when it comes to content marketing?
If you answered yes to that question, you’re not alone. Content marketing is everchanging and can be hard to navigate if you try to do it all at once.
The good news is that you can keep it simple and focus on the elements that will help your brand skyrocket. Because you shouldn’t be focused on doing it all. You should be focused on doing what works best for you.
Today, we’re sharing a simple content marketing plan you can use to successfully market your coaching business so you can work less, make more money, and enjoy that life of freedom you’ve been dreaming of!
USE THESE 5 SIMPLE TIPS TO CREATE A CONTENT MARKETING STRATEGY THAT ATTRACTS CLIENTS
First things first – don’t get bogged down by the word “marketing”. It’s a scary word for some people, full of unknowns, strategy, and analytics.
But the reality is, companies market themselves in order to get in front of the right people who will benefit from their product.
It’s as simple as that.
If you keep your intentions at heart and set out to find clients whose lives will be better because of what you can offer them, then you’re already on the right track.
But to take it one step further, we are breaking down 5 simple content marketing tips to help you get started on your own content marketing strategy.
STEP 1: SET SOME GOALS
You wouldn’t get in the car and start driving without knowing where your destination is, would you? The same thing goes for marketing. How can you start without having a clear idea of your goals?
Sit down and set some tangible goals. Think about how many clients you hope to obtain in the next week, month, quarter, and year.
Write down how much revenue you’re hoping to generate. Figure out exactly what your coaching objectives will be, then set clear goals into the future.
If you want to take it one step further, break those goals down into action steps, and put them on a timeline. This makes your goals seem much more achievable.
STEP 2: DETERMINE WHO YOUR AUDIENCE IS
Now that you know what you’d like to achieve in your online coaching business, it’s time to determine who you’re actually going to be talking to.
Who do you want to help? What does your ideal client look like? What are their pain points? What do they need your help with?
Start writing down everything that comes to mind here, then begin creating a persona.
This persona represents your audience, and you can think about this persona each time you create a piece of content to ensure you’re speaking to their pain points and giving them what they need.
STEP 3: DIAL IN YOUR BRAND VOICE
Before you move any further, determine what you want your voice to sound like. Do you want to come across as an educator? A friend? An authority in your field? Or an educated peer hoping to share some information?
There’s no wrong answer. Determine who your persona would prefer to hear from and get clear on how you want to speak to them.
STEP 4: CREATE SOME CONTENT
Now, it’s time for the fun part – creating content. Your options are limitless here, but we recommend starting out with one or two channels.
Do you have a blog you’ve been wanting to ramp up full of educational content and content upgrades? Set your sights on making that great!
Maybe you feel more at home with shorter, sweeter content like Instagram images and captions. That’s great too!
Whatever your channel, begin to make a plan to share content that targets your audience’s pain points, leaves them wanting more, and visually grabs and engages them.
Make sure you’re using your content to address who you are and what you do, and don’t miss your opportunity here to get people on your list with a freebie.
Don’t let this step overwhelm you – here at ITN, every student has access to a 90 Day Done-For-You Social Media & Content Marketing Guide that will help you get clear about all these steps and more so you can launch a successful marketing strategy and bring in clients quickly and easily!
STEP 5: REASSESS & REPEAT
This might be the most important step of them all. Once you share your content, determine what works, what didn’t, and what needs to change for next time. Continue adapting your content over time, always listening to your audience’s feedback.
Make the necessary changes, and then keep creating and marketing to your audience.
It’s really as simple as that to get started marketing yourself as a coach. You don’t have to have the perfect content marketing strategy, you just need to keep those you want to help at the forefront of your heart, mind, and content.
Ultimately, if you’re showing up for them, providing them with helpful content and resources, and continuing to show them who you are and how you can help, they’ll come your way.
For more content marketing tips, head here: How To Market Your Coaching Business Online With Facebook